Wharton School Online Business Journal, Knowledge@Wharton,
Announces Partnership with Economist.com
June 2003 — The Wharton School of the University of Pennsylvania announced that
Knowledge@Wharton, the online business analysis and research journal of the Wharton School, and Economist.com have entered a partnership to launch a series of Web-based briefings on current business topics. The seminars will be accessible from Economist.com and Knowledge@Wharton websites, reaching a combined audience of nearly 1.8-million senior executives around the world. These online events will reside in a new section of both websites to be called The Global Business Report.
"Wharton is delighted to work with Economist.com on this project," said Patrick T. Harker, dean of the Wharton School. "Our shared commitment to advancing global business practice by delivering cutting-edge knowledge to executives makes this a great partnership. We hope everyone will take advantage of the opportunity to learn from the world's top business research faculty through these seminars."
"This is an exciting opportunity for us to bring our authoritative global brands together' commented Paul Rossi, publisher of Economist.com. "It will allow us to offer our audience of internationally-minded senior business people insight into the issues facing global organizations."
Each online seminar — or "Business Briefing" — will feature Wharton faculty, journalists from The Economist, and other industry experts. The format will include audio interviews, readings, and online panel discussions. After each seminar, Knowledge@Wharton will produce a conclusions paper highlighting findings from the event.
Topics will focus on issues that business leaders have indicated are crucial challenges their organizations must confront over the next decade. These range from strategic approaches to business process outsourcing, new competition for the pharmaceutical industry, the crisis in health care coverage, shifting business climates in Asia and Europe, and the role of small business in a global economy. The series is scheduled for launch in the fall of this year.
About Knowledge@Wharton and the Wharton School
Knowledge@Wharton is a biweekly online resource that captures knowledge generated at Wharton through such channels as research papers, conferences, books, and interviews with faculty on current business topics, and distributes that knowledge online to a global business audience. The site is free and can be accessed at Knowledge@Wharton.
Launched in May 1999, Knowledge@Wharton has over 270,000 subscribers in 189 countries. Subscriptions are increasing at a rate of 6,000 to 8,000 a month. Among business users, 15 percent are top managers at their companies, 35 percent are in senior management and 45 percent are in middle management. Sponsors of Knowledge@Wharton include Booz Allen Hamilton, GE Capital, Intel, Merrill Lynch, Microsoft, Bank of America, and Aon Consulting.
The website contains more than 1,500 articles and research papers in its database and more are added every week. Knowledge@Wharton has been featured in the Wall Street Journal, the Financial Times, BusinessWeek, the Economist Intelligence Unit, Information Week and several other publications.
The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, Wharton has approximately 4,600 undergraduate, MBA, and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 75,000 worldwide.
About Economist.com
Economist.com, the Web edition of The Economist magazine, is the premier online source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular industry, business and country surveys.
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